According to a report UPA-2 spent 142.3 crore in newspaper advertisement for birth and death anniversaries of former leaders of Nehru-Gandhi family. Congress spent Rs 53.2 crore for ads for birth and death anniversaries of Rajiv Gandhi, Indira Gandhi and Jawaharlal Nehru.

With Rs 38.3 crore spent on his death and birth anniversary, Mahatma Gandhi accounts for the highest ad allocation for any individual leader.

The government spent Rs 8.6 crore to observe the birth or death anniversaries of Sardar Patel, while the cost of keeping Babu Jagjivan Ram alive in public memory was Rs 6.2 crore. Former prime minister Lal Bahadur Shastri accounted for Rs 3 crore of government spending and the expenditure on the birth anniversaries of Maulana Azad and S Radhakrishnan was Rs 2 crore and Rs 1.2 crore respectively.


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